In a previous post, I mentioned The Slam Daddies, a Chicago Ska Band that I have coordinated with on art projects since high school. Well, in November of 2011, I realized something about the band that needed to change... they needed to update their brand. A bit of history, The Slam Daddies began as "Wesley Highjump & the Slam Daddies". Wesley Highjump was a friend from middles school and the name "Slam Daddies" was a generic ska-name forged from the idea of "why not...?"
While the names are very ska, they are also very high school. So I posed to the band a number of options for ways to keep with their off-the-wall-ska-feel while also maturing their name. We went through numerous iterations:
The Slam Daddies Re-naming Brainstorm
The Poolside Cigars | Greenhorn | Windy City Social | Music for Elevators
Exploring these options, we set out to keep with the same professional-ska feel while also incorporating something a little more personal - the commutes of the band-members. Ska bands get big, and with a 7-man band, scheduling and commuting is the most important piece of making things work.
Taking this idea, I developed the concept of "One Line Short" - a reference to the Chicago "L", the band-members, and the song-writing process. One Line Short represented everything that this band was and is. They are 7 members, one less than the 8 lines of the CTA - and when creating art, so often artists are just one line short of completing their masterpiece.
One Line Short stuck - each member was assigned a color coordinating with the CTA and the band continues to play all across Chicago.
Logo & Running Man: 1LS