LAUNCHERS! (or launchpadders, or Launchees, or...I haven't figured this one out yet)
If a picture speaks a thousand words, a hashtag speaks just one...unless you dislike punctuation and spacebars.
But tonight, we had just the right characters. A brand new cast showed up, including Paula, Kristen, Sarah, Martin, Riley and Saba - Thanks for coming out and joining via Google Hangout!
Tonight, we learned quite a few things, all of which were interesting and some of which were useful. Here is a re-cap, by popular demand, for all of you who chose warm weather over Skittles and chewy discussions.
Revisiting the idea of mentorship with new eyes, we talked about the recent launch of the Up & Comers Mentorship Program.
Touching on ideas of peer-mentorship, friend-torship, and organized mentorship, we asked the question:
Would you pay for a mentor?
While everyone had different ideas on comprises a mentorship relationship, we all agreed that once it becomes a paid relationship with specific goals, it becomes more of a coaching, or advising relationship, vs. mentoring. What do you think & would you pay?
#Lazy = Are you lazy if you use hashtags and likes to express your support or distaste for a specific issue?
#StopLazyInternetActivism showcases someone who disagreed with the trending hashtag mentioned above, and regardless of the political fuel behind this statement, do you agree with the sentiment?
While this discussion arose out of the politically divided discussions, we brought it back to our day-to-day lives to discuss what the purpose of hashtags are in our life and those who use them correctly and incorrectly.
Hashtags are just a #LazyTagline - for marketers: "This ad is for millennials...see, we put a hashtag on it!" (see REI)
Hashtags are a way to aggregate content for news networks so they can do their #LazyJournalism
Hashtags are a way for us to catch up on what we missed during an event we were at. Like all those things that the speaker said while we were busy tweeting a hashtag about the last thing the speaker said.#didyoucatchthat
Hashtags are a way to build communities "What is #JJ?"
Personally, I like #JJ and what he is building, but that is also because I love instagram, which I care for much more than my dusty twitter - #lazysocialmediauser.
Who is Making a Difference?
Hashtags to build awareness are nice, but like any good marketing campaign, without a decent CTA (call to action), they are bupkis!
Upworthy, has come under criticism for promoting social good, but not actually accomplishing anything - do you agree?
There are sites out there looking to change that though
Up to Good's #unselfieyourself is not yet launched, but we shall see if they follow-through on what they promise.
Cent-up is creating a 'like' button that works, putting cash in the hands of charities and content creators and publishers.
Then, there is Patreon, who is putting a tip-jar on the pages of your favorite content creators.
And the classic, Louis CK response to online ticket-sale scalpers. Giving up his profits and needing to work more shows, in order to make sure his fans get a fair price.
What this really comes down to is cutting out the middle man! (which I love)
Ramit teaches us how not to be assholes
Riley suggests a possible event that we can work-toward. (think start-up weekend for non-technical marketers. More to come on this, but if you're interested in getting involved, let me know and we can get the conversation going)
If you want to learn more about my recent Iceland trip, we should get coffee. BUT, if you don't give a hoot about my lame life, and would prefer to just live the awesome one that you have to deal with every day, (aka your own) - you should check out Thursday's free Meetup of Under30Experiences and see what trips they have coming up - or just reach out to Liz@under30experiences.com
Or, if you want to travel inside yourself, there are a few spots left for the next Personal Branding Discover Your Inner Awesome this Thursday!
NOW GO FORTH, & BE #COOLAMERICANS