Did You Hit Snooze?

“Plans are of little importance,
but planning is essential.”
 - Winston Churchill

CUE: Turn off alarm.

When my alarm went off at 6:30 this morning, I could feel my mind hesitate. Still groggy, I tried to remember what it was I was supposed to do. Shower? Make Coffee? Go back to sleep? ...my mind drifted back toward the pillow when my eyes caught a glimpse of my running shoes at the side of the bed.

ROUTINE: Put on workout clothing that are sitting next to the bed.

“All you have to do is put on those shoes.” I lied to myself. But, it was a necessary lie to get my new routine started. Once the shoes are on, I won’t go back to bed - oh no, the OCD in me wouldn’t allow shoes to touch those sheets. But, once out of bed with my shoes on, the decision to actually go to the gym becomes much easier. I mean, what else am I gonna do at 6:30am?

REWARD: Shower.

I covered this extensively in my last post, and considering I literally looked like Ace Ventura this morning, it was a very welcomed reward. (Sorry all you morning gym rats...my hair will look ridiculous every time you see me.)


RECAP: Launchpad

Hey LPs,

Last night at the Launchpad we talked about excuses and habits. So, even if you weren’t there, my assumption is that you had some sort of excuse. So, according my own made-up logic, I’m going to count you as having participated by way of being absent! YAY! Everyone gets a participation trophy!

Unfortunately though, by not being there it means you missed out on the valuable discussions, resources, videos, news and most importantly - access to our new ‘Accountability Group’. But, what’cha gonna do - there is always next time...right?

So What Did We Discuss?

Why is it so hard to wake up to our alarm? Seriously, WTF!?!

No matter how hard we try, how many apps we download, or how much motivation or willpower we have, we just can’t do it when we need to.

The issue, we found out,  is that at times when we are tired our willpower is at an all-time low. Think of the last time you were out late and new you should go home, but gave into your friends’ insistence to have just one more beer, or go to just one more bar. As much as you wanted to sleep, you didn’t have the willpower to fight it and gave in.

Did you regret it the next day? Maybe, maybe not. But, chances are it made it harder to wake up to your alarm. Same goes in the morning. The comfort of our bed outweighs the overwhelming task of getting up. Our willpower is low, so we hit snooze.

Why Excuses & Habits Are So Important

Everything we do is a habit - good or bad, positive or negative. So, when we hit snooze, that is building a snoozing habit. Once a habit is ingrained, our brain stops thinking about executing it and we find ourselves on autopilot. Think about brushing your teeth this morning, was it a conscious choice, or did it just happen?

Our discussion last night went deep into this habit formation and excuse discussion. But, recapping all of it here would blow-up your email, so in an effort to keep this from getting too intensively long, I will leave you with these links and this chart which make-up the building blocks for starting, or changing your habits and routines.




Accountability Group?!

Earlier, I mentioned the accountability group that we set up last night to help form new morning routines. If you are curious to learn more, reply to this email with the following:

  1. Three sentences, or bullets, explaining the morning routine you wish you had.

  2. One reason you struggle to do it.

  3. One word to describe the type of feeling you wish you had in the morning.

Surprise Announcement?!


Once-a-month, we will be hosting an exclusive dinner for 8 members of the Launchpad group. Dubbed the “8Dinner”, you will need to be one of the first 8 people to RSVP when the invite is sent out in order to attend. 

To RSVP for the first 8Dinner, reply to this email with:


Our first dinner will be at River Roast on Thursday 11/20 @ 6:30pm.

Only the first 8 people to reply get to go, so act fast! If we have more than 8, I will start a waiting list to give priority for future dinners.

Martin McGovern